Before you start asking what I have against these two mega-sites, rest assured, the answer is nothing. Both are valuable marketing tools, as countless companies have discovered. But if you read online marketing and social media blogs regularly, you’re probably getting tired of hearing about Twitter and Facebook. Both sites have large user bases, so [...]

[Read more →]

Life has trained us to believe that anything worth getting must cost money. But in the world of citations and local search, this just isn’t true. You really CAN get something for nothing.

If you aren’t familiar with the term, “citations” are online references to your business and its location (address, phone number, etc.). The term [...]

[Read more →]

As you get settled back into your normal routine after the holidays, it may be time to review your site’s search engine optimization health. It’s always a good idea to review these basic aspects of your site every now and then just to make sure your site is as optimized as possible. SEO is no [...]

[Read more →]

Yes, Google announced today that every user, signed in or not, will be receiving personalized results based on their search history. Users still have the right to opt-out of this service, but realistically speaking, very few people will do so (it turns out most people don’t care about search results nearly as much as we [...]

[Read more →]

Building online word of mouth isn’t easy; don’t let anyone convince you that it is. Word of mouth, online or offline, takes time and effort. But when you succeed, you’ll be rewarded with the best and most cost-effective form of marketing out there. If you have a successful business, you know the power of word [...]

[Read more →]

On Tuesday, Yahoo!’s Senior Director of Search Cris Pierry stated unequivocally at a search marketing conference in New York that Yahoo! no longer supports the meta keywords tag. This announcement comes just weeks after search giant Google posted a blog stating that they also ignore the tag. Could Yahoo!’s announcement finally spell the end for [...]

[Read more →]

As I mentioned in my last post from Friday, the most common concern that I encountered during the Social Networking for Business workshop we led last month was the lack of free time small business owners had at their disposal. We had a long list of online marketing strategies these businesses could employ, but running [...]

[Read more →]

On the 17th of September, we presented a workshop at the Enterprise Center at Salem State College on using social networking for business. The workshop, “Using Social Networking to Drive Traffic,” was led by our CEO Ben Bassi, Director of Marketing Jesse Buss, and myself. We were delighted to attract an audience of about 100 [...]

[Read more →]

As I was browsing my RSS feeds this morning, an interesting blog caught my eye. I clicked the title to read the full article, but was quickly deterred. What I saw was nine paragraphs of text, totaling over 900 words, and not one picture, heading, or bullet point. I gave the article a half-hearted skim, [...]

[Read more →]

TechCrunch’s Michael Arrington recently published a

[Read more →]